Michelle Beyo is a Women in Payment’s 2018 Rising Star award winner and the Chief Client Officer at Shyft Network. Shyft is building the world’s first modern, secure, multi-stakeholder Blockchain-based trust network that enables attested data transfers. Michelle has been the driving force behind a number of impactful brand awareness campaigns, helped develop new channels, kept a laser focus on the customer experience and expanded consumer and B2B businesses. At Shyft, Michelle leads enterprise business development and strategy. She previously held positions at InComm Canada as the Senior Director of Marketing and Business, and at Advantex as the Director of Loyalty Solutions.